Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.

With around 30,000 employees and a turnover of more than 5.3 billion €in 2017, Pirelli is a major player in the tyre industry and the only global player focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.

In March 2017, Pirelli spun off its industrial tyre business making the company 100 per cent focused on consumer tyres. Pirelli is now concentrating on High Value tyre markets, delivering innovative tyres and developing Specialties and Super Specialties for its comprehensive product portfolio.
On October 4, 2017, Pirelli returned to the Milan stock exchange ahead of schedule and today is included in the FTSE Italia Brands index, which includes the best Italian brands in terms of creativity, excellence, entrepreneurial intuition and innovation.

Over the years Pirelli has gained a sound positioning in High Value tyres1, and is today a world leader in the Prestige car tyres segment, with a share of more than one third of the global market, and also in the radial motorcycle tyres segment. Pirelli is also leader in Europe, China and Brazilfor New Premium2 replacement car tyres and for Premium3 motorcycle tyres.

1 More specifically, the High Value segment includes: (I) car tyres, so called New Premium, which have a rim size of 18 inches or more; (II) car tyres, so-called Specialties and Super Specialties, which respond to specific client needs (eg Run Flat™, Seal Inside™, PNCS™, Color Edition), regardless of rim size; (III) motorcycle tyres, so called Premium, which are characterised by high levels of performance, generally installed on road, race and off-road motorcycles.
2 New Premium car tyres are those which have a rim size of 18 inches or more, mainly installed on vehicles belonging to the Prestige and Premium car segments.
3 Premium motorcycle tyres include those characterised by high levels of performance, generally installed on road, race and off-road motorcycles.

PRODUCTS PORTFOLIO

A WIDE RANGE OF HIGH VALUE CONSUMER TYRE

71 CAR TYRE CAPACITY PER YEAR
55 OF REVENUES CAME FROM HIGH-VALUE TYRES

Pirelli is dedicated to making a wide range of high quality and technologically advanced tyres best suited to meeting the needs of the final consumer. The company’s product range consists of innovative tyres for cars, motorcycles, and bicycles, and includes a growing portfolio of customized products such as Pirelli ConnessoTM and Pirelli Color Edition. These product innovations harness the latest technology and research to offer greater performance and safety for all Pirelli’s customers.

The company’s consumer focus starts at the tyre development stage. For High Value products this takes place within a longstanding set of solid partnerships with the most prestigious car and motorcycle manufacturers. These collaborations allow Pirelli to develop tyres tailored to the different types of vehicles, in order to meet the specific needs of the most sophisticated consumers.

RACING

MOTORSPORT TECHNOLOGY
IN CONSUMER TYRES

Pirelli has a long link with motorsport and it sustains its technological excellence by bringing innovations developed within the motorsport arena into its consumer products. The company currently supports over 460 car and motorcycle sport events and has been the exclusive tyre supplier to the Formula One™ World Championship since 2011. Such a strong presence in motorsport enables Pirelli to transfer a series of avant-garde solutions to its day-to-day operations providing the final consumer with the maximum levels of performance and safety.

RESEARCH & DEVELOPMENT

BEST IN CLASS
R&D

All of this has grown from a strong commitment to research and development with an open and collaborative approach. In 2017, Pirelli’s investment in R&D was 6.5% of its revenues from high value productswhich absorbed 90% of total R & D expenditure - one of the highest levelsamong the world’s major tyre producers. Pirelli has 1,800 people engaged in R&D located at its Milan headquarters and 12 local technology centres and a portfolio of 6,100 patents.

OPERATIONS

GLOBAL MANUFACTURING AND RETAIL FOOTPRINT

To produce the highest-quality products Pirelli insists on operational excellence along its whole value chain, starting with high-tech plants in the fastest-growing High Value markets and culminating in the engagement of end customers. With 19 factories located in 13 countries Pirelli had a production capacity of 76 million car tyres in 2017, and more than 14,600 points of sale in over 160 countries – a growing sales network that puts Pirelli ever closer to its customers.